Jason Archer

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Jason Archer

Don’t think about your business, think about the end user of whatever you are producing. So many businesses look inwards rather than looking from the perspective of their client. It’s not about us, it’s about what our client wants and needs. The world is becoming more niche; you don’t have to appeal to everyone. Think about marketing to specific businesses. People are so scared of focusing. Don’t be.

Look after people and help them as much as you can. If you can’t do something, don’t say you can do it. The goal is not a one-off sale – business is about repeat business. Form relationships with your customers, listen to them, and treat them well.

Tony ElderBlack Dot Music

Get a trusted mentor. Having a mentor from day one will really fast-track your progress and provide an insurance policy against inexperience. This mentor should ideally be of the same moral compass as yourself – and listen to your gut here.

Be kind to yourself. Celebrate the small victories along the way. Apply the 80/20 principle in all areas.

Chris EatherFreestyle Bouldering Gym

Focus on the basics, the small things matter. Before you commit to running a business, do your research. Ask yourself if it is sustainable. You need to understand what is involved on many levels – you really need to know about the financial side of things and how much time you are going to need to put in. You need to be realistic about your capabilities and when you hit an obstacle, have faith that you will overcome it. The money will come. I think falling in love with your accountant is also important!

Paul SchmudeSportspower Armidale

It’s simple: just do it. Don’t over think it. If I had kept weighing up the pros and cons, I would never have started. So, if there’s an opening, if there’s a gap in the market – if you see an opportunity, then just go for it.

Bridget DoranThe Herd Bar

I’m really good at pushing paperwork to the side and letting it pile up. So my biggest piece of advice is not to do that! Once you have the paperwork sorted, getting out there and networking, going to community events where you can meet people is probably the number one thing to do.

Calum PaltridgeThunderbolt Equine Veterinary Services

Beattie: Hang in there, that’s a big one. Hang on while that horse is bucking and jumping around. Try and make friends in the local area – it’s great to have support. With networking, you can support each other, so getting those connections and friendships is important. Social media is a really big help in our industry, especially now because when people want to know something about a business, they often check Facebook. Have an imagination about what you can achieve, but also be able to bring some of your ideas down to a doable thing.

David: You must be very driven. Your business needs to be your passion. Try to find all possible avenues of getting the word out there for your product. If you can, think slightly longer term, then hopefully you can last the distance over the first five years. You need to be realistic about goal setting as well. And it’s good if you have family support and a good support network.

Beattie Alvarez and David AllanGranny Fi's Toy Cupboard

Jason Archer

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