Jason Archer

Don’t think about your business, think about the end user of whatever you are producing. So many businesses look inwards rather than looking from the perspective of their client. It’s not about us, it’s about what our client wants and needs. The world is becoming more niche; you don’t have to appeal to everyone. Think about marketing to specific businesses. People are so scared of focusing. Don’t be.

Google how to do it! This isn’t such a bad idea these days, but should be done with caution. My generation didn’t have such open access to information about starting up any sort of business. More seriously, I think it’s important to find a mentor – find experienced people who can steer you in the right direction. A mentor and joining business and professional groups can open doors to opportunities for business growth and increasing your own knowledge base. And don’t be afraid to make mistakes. That’s where you gain your own experience and can learn and grow in the business. Along with that, don’t be afraid to ask questions. While none of us have all the answers, if we share, we all grow.

Meg TicklePrecise Acupuncture & Massage

It’s simple: just do it. Don’t over think it. If I had kept weighing up the pros and cons, I would never have started. So, if there’s an opening, if there’s a gap in the market – if you see an opportunity, then just go for it.

Bridget DoranThe Herd Bar

Seek advice. Get in touch with people who have done it before and are doing it successfully. Have pride in your business, but don’t be too proud to seek out knowledge from other people because it’s so valuable.

Lewis WheatleyCharlie’s Last Stand

Look after people and help them as much as you can. If you can’t do something, don’t say you can do it. The goal is not a one-off sale – business is about repeat business. Form relationships with your customers, listen to them, and treat them well.

Tony ElderBlack Dot Music

Get a trusted mentor. Having a mentor from day one will really fast-track your progress and provide an insurance policy against inexperience. This mentor should ideally be of the same moral compass as yourself – and listen to your gut here.

Be kind to yourself. Celebrate the small victories along the way. Apply the 80/20 principle in all areas.

Chris EatherFreestyle Bouldering Gym

You need to financially look after yourself, pay yourself a reasonable wage, make sure you have a super plan worked out. I really try to manage for my retirement as best possible and can see the fruits of that hard work maturing soon.

There is always a price to pay working for yourself. There is not always much of a personal life, and you need to be fit and healthy to stay on top of your game.

Eat well, keep healthy. Try and switch sleep is one of the biggest things: for any important job, you have got to get sleep. Don’t be afraid to take criticism. Know that if you give your best, that it is all you can do.

When you make a decision don’t delay, just get on with it! A business plan is important. Don’t be afraid to ask others what they think, even If they are far removed from your line of work.

Simon ScottSimon Scott Photo

Jason Archer

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