Start small and realise you have got to put in the hours at markets in the rain and have disappointing days. Work your way up so you’re constantly putting money back into your business. Don’t try to go full tilt from day one – work your way there slowly. I only ever intended to do one market a month, but it became quite popular and before I knew it, I was working in this shop. Keep your goals realistic in the short term, and every time you reach your goal set a new one.