The Vivid Minds. Vivid Futures volunteer team are committed to telling the stories of the people behind our local businesses and leaders. We hope you find them as inspiring as we do.

Editorial Team

Ingrid Rothe
Ingrid Rothe

Vivid Thinking

Ingrid Rothe is a brand and marketing strategist and founder of Vivid Thinking. Vivid Thinking is a brand and marketing strategy agency focused on partnering with small, micro and start-up businesses, to get their brand thinking right, to uniquely differentiate them from their competitors, and to help them develop marketing plans that will deliver on their business objectives. Ingrid has translated, redeveloped, and scaled down corporate marketing methodologies, and made them accessible and affordable for regionally based small businesses. In 2016 Ingrid launched the DIY Marketing Toolbox focused on skills transfer where micro-small business owners learn – hands-on, in real-time, using cloud-based (often free) tools – the skills to cost-effectively successfully DIY to a professional standard. Going on to win the Armidale Business Chamber and the New England North West Region 2016 Awards for Excellence in Innovation, going on to represent Armidale at the State level. For Ingrid, marketing is not about selling products or services, rather it’s about telling brand stories with heart.

Joanna Dolan
Joanna Dolan

Righting Writing

Joanna Dolan is a professional editor and the owner of Righting Writing. Her business while only 6 years young, has achieved an international clientele and reputation for quality, reliable, and timely work. A life-long reader, Joanna has a passion for the written word and an appreciation of its power when done well. With an eclectic career behind her including banking, adult education, public relations and even taxi driving, Joanna started Righting Writing in 2014 as she had noticed that the quality (in terms of language) of different forms of printed media had dropped over the years and saw an opportunity to change direction. Much more than just an editing service, Righting Writing helps people discover and write their own stories for personal pleasure and future generations. Ingrid interviewed Joanna for New England Focus Magazine way back in 2018. You can check it out here.

Laurence Nussbaumer
Laurence Nussbaumer

MonfiaConnect

Laurence is the owner of two local businesses. The first, MonfiaConnect, builds tailored websites that are powerful, expandable and future ready. Websites that are not just stylish but are designed to deliver on its business objectives.  MonfiaConnect also provides a range of online shopping platforms and services. Laurence also provides a wide range of Australian based hosting services designed to lower costs and increase productivity. Laurence is also the founder and owner of nTech & Communications. nTech has a strong focus on business IT needs, and NBN telephony communications. Laurence is a passionate advocate for supporting local business and an active member of Locals 4 Locals. Laurence prides himself on providing the right solution for each client, designed to increase your productivity and your bottom line, all delivered to a high standard. Ingrid interviewed Laurence back in 2018 wearing his other hat, nTech & Communications. You can read it here. Laurence has designed, branded, delivered and is providing ongoing hosting for the Vivid Minds. Vivid Futures website.

Contributing Columnists

Ed Campbell
Ed Campbell
Ed Campbell

Seek+Deploy

Ed grew up in the bush and pursued a career in the media before moving into public relations and marketing, event management and onto the higher education sector in consumer engagement and customer retention. He’s built and run social media accounts to many thousands of followers, managed communications for large industry associations and piloted a radio station. Data-driven and analysis savvy, he’s won national awards and been invited to speak at international conferences. Ed loves building things, using technology to create efficiencies in the day-to-day (so we all get on with more exciting things) and is obsessively creative. Passionate about rural, regional and remote Australia, he’s interested in moving from the principles of robustness, past resilience and onto anti-fragility.
Jen Scanlan
Jen Scanlan

Heights Proofreading

Jen Scanlan is a qualified proofreader, editor and copywriter. She owns Heights Proofreading and helps writers and organisations to communicate with clarity and consistency. Jen has a strong focus on supporting writers, whether they are published authors or first-timers, to achieve their writing goals. Jen was an English, History and Visual Arts teacher and is interested in editing devotional, historical and artistic works. Education continues to be her passion. She works with schools and universities to achieve the highest standards of writing. Jen is competent to perform comprehensive, high-quality copyediting of academic, corporate and government documents. She enjoys editing picture books and preparing teachers’ notes for publication. In her capacity as a writer, she has had several short stories published and contributed to a regular column for the Hawkesbury Courier. Jen views small business as a handshake, a process where each gives the other a hand up. She is happy to join Vivid Minds. Vivid Futures in supporting local business.

Photo by Reel Spark
Rachel Roan

Reel Spark

Rachel is a talented writer, photographer, videographer and the owner of Armidale-based startup business, Reel Spark. She is passionate about helping small business tell their stories, their way. Reel Spark provides photography and videography services to small business to help them do just that. Rachel is a media and communications graduate from The University of Sydney, she has gained experience with local radio station 2AD, Channel 9 as an intern program, and as a media and communications officer with PLC Armidale and St Albert’s College (UNE) and Vivid Thinking. In addition to her guest editorial contributions, Rachel also provides photography to support her articles.