Ingrid Rothe is a brand and marketing strategist and founder of Vivid Thinking. Vivid Thinking is a brand and marketing strategy agency focused on partnering with small, micro and start-up businesses, to get their brand thinking right, to uniquely differentiate them from their competitors, and to help them develop marketing plans that will deliver on their business objectives. Ingrid has translated, redeveloped, and scaled down corporate marketing methodologies, and made them accessible and affordable for regionally based small businesses. In 2016 Ingrid launched the DIY Marketing Toolbox focused on skills transfer where micro-small business owners learn – hands-on, in real-time, using cloud-based (often free) tools – the skills to cost-effectively successfully DIY to a professional standard. Going on to win the Armidale Business Chamber and the New England North West Region 2016 Awards for Excellence in Innovation, going on to represent Armidale at the State level. For Ingrid, marketing is not about selling products or services, rather it’s about telling brand stories with heart.
Joanna Dolan is a professional editor and the owner of Righting Writing. Her business while only 6 years young, has achieved an international clientele and reputation for quality, reliable, and timely work. A life-long reader, Joanna has a passion for the written word and an appreciation of its power when done well. With an eclectic career behind her including banking, adult education, public relations and even taxi driving, Joanna started Righting Writing in 2014 as she had noticed that the quality (in terms of language) of different forms of printed media had dropped over the years and saw an opportunity to change direction. Much more than just an editing service, Righting Writing helps people discover and write their own stories for personal pleasure and future generations. Ingrid interviewed Joanna for New England Focus Magazine way back in 2018. You can check it out here.
Laurence is the owner of two local businesses. The first, MonfiaConnect, builds tailored websites that are powerful, expandable and future ready. Websites that are not just stylish but are designed to deliver on its business objectives. MonfiaConnect also provides a range of online shopping platforms and services. Laurence also provides a wide range of Australian based hosting services designed to lower costs and increase productivity. Laurence is also the founder and owner of nTech & Communications. nTech has a strong focus on business IT needs, and NBN telephony communications. Laurence is a passionate advocate for supporting local business and an active member of Locals 4 Locals. Laurence prides himself on providing the right solution for each client, designed to increase your productivity and your bottom line, all delivered to a high standard. Ingrid interviewed Laurence back in 2018 wearing his other hat, nTech & Communications. You can read it here. Laurence has designed, branded, delivered and is providing ongoing hosting for the Vivid Minds. Vivid Futures website.
Jen Scanlan is a qualified proofreader, editor and copywriter. She owns Heights Proofreading and helps writers and organisations to communicate with clarity and consistency. Jen has a strong focus on supporting writers, whether they are published authors or first-timers, to achieve their writing goals. Jen was an English, History and Visual Arts teacher and is interested in editing devotional, historical and artistic works. Education continues to be her passion. She works with schools and universities to achieve the highest standards of writing. Jen is competent to perform comprehensive, high-quality copyediting of academic, corporate and government documents. She enjoys editing picture books and preparing teachers’ notes for publication. In her capacity as a writer, she has had several short stories published and contributed to a regular column for the Hawkesbury Courier. Jen views small business as a handshake, a process where each gives the other a hand up. She is happy to join Vivid Minds. Vivid Futures in supporting local business.
Dr Raphaella Kathryn Crosby is a researcher and communication strategist with over 20 years’ experience in campaigning, marketing, and strategic communication. Best known for her work running the Australian Democrats in 2008-9, creator of Kate UNE at the University of New England, she is passionate about working for social good and driving change. Dr Crosby is the owner and Principal of Kore Research. She has a wealth of experience across the public service, corporate, higher education, political, and not for profit sectors. As founder of Migraine Australia, she is a passionate patient advocate and devoted to her dog, Brynnie, word puzzles and politics.
Rachel is a talented writer, photographer, videographer and the owner of Armidale-based startup business, Reel Spark. She is passionate about helping small business tell their stories, their way. Reel Spark provides photography and videography services to small business to help them do just that. Rachel is a media and communications graduate from The University of Sydney, she has gained experience with local radio station 2AD, Channel 9 as an intern program, and as a media and communications officer with PLC Armidale and St Albert’s College (UNE) and Vivid Thinking. In addition to her guest editorial contributions, Rachel also provides photography to support her articles.