Ed grew up in the bush and pursued a career in the media before moving into public relations and marketing, event management and onto the higher education sector in consumer engagement and customer retention. He’s built and run social media accounts to many thousands of followers, managed communications for large industry associations and piloted a radio station. Data-driven and analysis savvy, he’s won national awards and been invited to speak at international conferences. Ed loves building things, using technology to create efficiencies in the day-to-day (so we all get on with more exciting things) and is obsessively creative. Passionate about rural, regional and remote Australia, he’s interested in moving from the principles of robustness, past resilience and onto anti-fragility.